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The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain
(Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA), 2013) info:eu-repo/semantics/article,
The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms’ competitive positions. This study seeks to analyze the role played by the ...