Buscar
Mostrando ítems 1-1 de 1
The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
(North American Business Press, 2016)
info:eu-repo/semantics/article,
This research examines the effect of Consumer Ethnocentricity (CE) under
conditions of persistent financial crisis. The conceptual underpinnings of
CE imply that consumers, at least some, respond to foreign goods
negatively ...