Buscar
Mostrando ítems 1-1 de 1
Spaniards and Spanish product image amont the Chinese: implications for marketing strategies
(Cambridge Scholars Publishing, 2016)
Artículo / Artikulua,
This article reports the results of an exploratory study among the Chinese
about General Country Attributes (GCA) and General Product Attributes
(GPA) in Spain. The objective of the research is to measure the images ...