Now showing items 1-3 of 3

    • ICT Impact on tourism industry 

      Aramendia Muneta, María Elena Upna; Ollo López, Andrea Upna (Access Press UK, 2013)   Artículo / Artikulua  OpenAccess
      The goal of this paper is to analyze the effects of ICT on firms’ competitiveness, as well as on their level of innovation, productivity and on the market share depending on the tourism area: Accommodation, Gastronomy ...
    • The influence of ethnocentricity in purchase behavior and ethnocentric attitudes 

      Aramendia Muneta, María Elena Upna; Reardon, James (North American Business Press, 2016)   Artículo / Artikulua  OpenAccess
      This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively ...
    • Spaniards and Spanish product image amont the Chinese: Implications for marketing strategies 

      Aramendia Muneta, María Elena Upna; Grande Esteban, Ildefonso Upna (Cambridge Scholars Publishing, 2016)   Artículo / Artikulua  OpenAccess
      This article reports the results of an exploratory study among the Chinese about General Country Attributes (GCA) and General Product Attributes (GPA) in Spain. The objective of the research is to measure the images ...