Listar Artículos de revista DGE - EKS Aldizkari artikuluak por autor UPNA "Aramendia Muneta, María Elena"
Mostrando ítems 1-14 de 14
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Circular fashion: cluster analysis to define advertising strategies
The 2030 Agenda for Sustainable Development adopted by all United Nations Member States in 2015 provides a catalogue of 17 Sustainable Development Goals (SDG). In this context, Circular fashion stands out as one of the ... -
Co-designing doctoral programs to enhance postgraduate students' employability: insights from industry stakeholders
Purpose: Doctoral programs play a crucial role in promoting innovation and technology transfer in universities. To design these programs effectively and with a co-design perspective, it is essential to consider all ... -
Consumers' awareness and attitudes in circular fashion
Circular fashion is a new concept shift towards a more sustainable fashion industry. Consumers' awareness of the fashion industry's environmental and social damage is increasing, along with the transformation of their ... -
Gender stereotypes in original digital video advertising
This exploratory study looks into gender stereotypes in original digital video advertising as an independent trend in the advertising industry worthy of a new avenue of research. Content analysis is performed on a judgemental ... -
ICT impact on competitiveness, innovation and environment
This paper examines the impact of ICT on competitiveness, innovation and environment in the glass, ceramics and cement concrete industry. The results show that use of ICT seems to favor innovation and competitiveness. ... -
ICT impact on tourism industry
The goal of this paper is to analyze the effects of ICT on firms’ competitiveness, as well as on their level of innovation, productivity and on the market share depending on the tourism area: Accommodation, Gastronomy ... -
The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively ... -
Key image attributes to elicit likes and comments on Instagram
This article spotlights the relationship between likes and com-ments and the content of tourism photographs on Instagramwith the aim of understanding users¿behavior and, thus, help-ing destination management organizations. ... -
Poverty, social work, and social intervention: decent work as a strategy to overcome poverty after the Covid-19
Social workers worldwide must be concerned about how to overcome poverty after the COVID-19. The 61st Session of United Nations Commission for Social Development has highlighted decent work as a priority for social ... -
The role of human resource management practices on the results of digitalisation: from industry 4.0 to industry 5.0
Purpose: This article aims to analyse the impact of data analytics and robots on firms' performance across Europe. Design/methodology/approach: This paper aims to examine the impact of data analytics and robots on companies' ... -
Seizing opportunities in Europe: a roadmap for efficient Big Data implementation in Spanish SMEs
Purpose: This paper aims to help small- and medium-sized enterprises (SMEs) to seize the potential of Big Data in their marketing strategies to leverage a competitive advantage in the rising digital marketplace and lead ... -
Social work, solidarity economy and decent work
Eradicating poverty is a fundamental objective of social work, both at local and at global levels. After COVID-19, the United Nations Commission for Social Development and Sustainable Development Goals, the global agenda ... -
Spaniards and Spanish product image amont the Chinese: implications for marketing strategies
This article reports the results of an exploratory study among the Chinese about General Country Attributes (GCA) and General Product Attributes (GPA) in Spain. The objective of the research is to measure the images ... -
Why do guests stay at Airbnb versus hotels?: an empirical analysis of necessary and sufficient conditions
Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences between Airbnb and hotels, intending to develop competitive strategies for the hospitality industry. ...