Browsing Artículos de revista DGE - EKS Aldizkari artikuluak by UPNA Author "Arce Urriza, Marta"
Now showing items 1-4 of 4
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BRScS: a hybrid recommendation model fusing multi-source heterogeneous data
Ji, Zhenyan; Yang, Chun; Wang, Huihui; Armendáriz Íñigo, José Enrique
; Arce Urriza, Marta (SpringerOpen, 2020)
Artículo / Artikulua 
Recommendation systems are often used to solve the problem of information overload on the Internet. Many types of data can be used for recommendations, and fusing different types of data can make recommendations more ... -
An empirical analysis of shopping behavior across online and offline channels for grocery products: the moderating effects of household and product characteristics
Chu, Junhong; Arce Urriza, Marta ; Cebollada Calvo, Javier ; Chintagunta, Pradeep (Elsevier, 2010)
Artículo / Artikulua
We study the moderating effects of household (e.g., shopping frequency) and product (e.g., sensory nature) characteristics on household brand loyalty, size loyalty and price sensitivity across online and offline channels ... -
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate Barricarte, Miriam ; Arce Urriza, Marta ; Cebollada Calvo, Javier (Elsevier, 2022)
Artículo / Artikulua
The growth of the Internet has led to massive availability of online consumer reviews. So far, papers studying online reviews have mainly analysed how non-textual features, such as ratings and volume, influence different ... -
Online reviews and product sales: the role of review visibility
Alzate Barricarte, Miriam ; Arce Urriza, Marta ; Cebollada Calvo, Javier (MDPI, 2021)
Artículo / Artikulua
When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and ...
