Browsing Artículos de revista DGE - EKS Aldizkari artikuluak by UPNA Author "Alzate Barricarte, Miriam"
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Mining the text of online consumer reviews to analyze brand image and brand positioning
The growth of the Internet has led to massive availability of online consumer reviews. So far, papers studying online reviews have mainly analysed how non-textual features, such as ratings and volume, influence different ... -
Online reviews and product sales: the role of review visibility
When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and ...