Now showing items 1-2 of 2

    • Mining the text of online consumer reviews to analyze brand image and brand positioning 

      Alzate Barricarte, Miriam Upna Orcid; Arce Urriza, Marta Upna Orcid; Cebollada Calvo, Javier Upna Orcid (Elsevier, 2022)   Artículo / Artikulua  OpenAccess
      The growth of the Internet has led to massive availability of online consumer reviews. So far, papers studying online reviews have mainly analysed how non-textual features, such as ratings and volume, influence different ...
    • Online reviews and product sales: the role of review visibility 

      Alzate Barricarte, Miriam Upna Orcid; Arce Urriza, Marta Upna Orcid; Cebollada Calvo, Javier Upna Orcid (MDPI, 2021)   Artículo / Artikulua  OpenAccess
      When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and ...