Listar Artículos de revista DGE - EKS Aldizkari artikuluak por autor UPNA "Alzate Barricarte, Miriam"
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Consumers' awareness and attitudes in circular fashion
Circular fashion is a new concept shift towards a more sustainable fashion industry. Consumers' awareness of the fashion industry's environmental and social damage is increasing, along with the transformation of their ... -
Is review visibility fostering helpful votes? The role of review rank and review characteristics in the adoption of information
(Elsevier, 2024) Artículo / ArtikuluaIn online environments, where consumers usually face information overload, information regarding the number of helpful votes received by online reviews serves as a trust sign to aid consumers in their purchasing journeys. ... -
Mining the text of online consumer reviews to analyze brand image and brand positioning
The growth of the Internet has led to massive availability of online consumer reviews. So far, papers studying online reviews have mainly analysed how non-textual features, such as ratings and volume, influence different ... -
Online reviews and product sales: the role of review visibility
When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and ...