Browsing Artículos de revista DGE - EKS Aldizkari artikuluak by Author "Berné, Carmen"

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The use of a retail store database for brand choice analysis

Berné, Carmen; Cortiñas Ugalde, Mónica ; Elorz Domezain, Margarita ; Múgica Grijalba, José Miguel (Taylor & Francis, 2004) Artículo / Artikulua

Retailers who wish to make decisions for a single store and have access to the scanner data of all purchases and to the scanner data of customer card-holders may worry about erroneous inferences when using one of the two ...