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    • The use of a retail store database for brand choice analysis 

      Berné, Carmen; Cortiñas Ugalde, Mónica Upna; Elorz Domezain, Margarita Upna; Múgica Grijalba, José Miguel Upna (Taylor & Francis, 2004)   Artículo / Artikulua  OpenAccess
      Retailers who wish to make decisions for a single store and have access to the scanner data of all purchases and to the scanner data of customer card-holders may worry about erroneous inferences when using one of the two ...