Browsing Artículos de revista DGE - EKS Aldizkari artikuluak by Author "Okazaki, Shintaro"
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Capturing global youth: mobile gaming in the U.S., Spain, and the Czech Republic
Okazaki, Shintaro; Skapa, Radoslav; Grande Esteban, Ildefonso(Oxford University Press, 2008) Artículo / Artikulua
We adapt the technology acceptance model (TAM) to examine the factors influencing mobile gaming adoption among “global youth.” Our model replaces usefulness with convenience, incorporating visual appeal and escapism as ...