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    • Capturing global youth: mobile gaming in the U.S., Spain, and the Czech Republic 

      Okazaki, Shintaro; Skapa, Radoslav; Grande Esteban, Ildefonso Upna (Oxford University Press, 2008)   Artículo / Artikulua  OpenAccess
      We adapt the technology acceptance model (TAM) to examine the factors influencing mobile gaming adoption among “global youth.” Our model replaces usefulness with convenience, incorporating visual appeal and escapism as ...