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    • The influence of ethnocentricity in purchase behavior and ethnocentric attitudes 

      Aramendia Muneta, María Elena Upna; Reardon, James (North American Business Press, 2016)   Artículo / Artikulua  OpenAccess
      This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively ...