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    • The impact of market environments on marketing relationships 

      Betancourt, Roger R.; Chocarro Eguaras, Raquel Upna; Cortiñas Ugalde, Mónica Upna; Elorz Domezain, Margarita Upna; Múgica Grijalba, José Miguel Upna (Canadian Center of Science and Education, 2014)   Artículo / Artikulua  OpenAccess
      This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ...