Listar Artículos de revista DGE - EKS Aldizkari artikuluak por autor "Betancourt, Roger R."
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The impact of market environments on marketing relationships
Betancourt, Roger R.; Chocarro Eguaras, Raquel ; Cortiñas Ugalde, Mónica ; Elorz Domezain, Margarita ; Múgica Grijalba, José Miguel (Canadian Center of Science and Education, 2014) Artículo / ArtikuluaThis paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ... -
Private sales clubs: a 21st century distribution channel
Betancourt, Roger R.; Cortiñas Ugalde, Mónica ; Chocarro Eguaras, Raquel ; Elorz Domezain, Margarita ; Múgica Grijalba, José Miguel (Elsevier, 2017) Artículo / ArtikuluaPrivate sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...