Listar Artículos de revista DGE - EKS Aldizkari artikuluak por tema "Customer satisfaction"
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The impact of market environments on marketing relationships
This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ... -
Private sales clubs: a 21st century distribution channel
Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...