Listar Artículos de revista DGE - EKS Aldizkari artikuluak por tema "Domestic and foreign product"

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The influence of ethnocentricity in purchase behavior and ethnocentric attitudes

Aramendia Muneta, María Elena ; Reardon, James (North American Business Press, 2016) Artículo / Artikulua

This research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively ...