Listar Comunicaciones y ponencias de congresos DGE - EKS Biltzarretako komunikazioak eta txostenak por título
Mostrando ítems 23-24 de 24
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Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation
The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm). -
University spin-offs: a case study on their characterization, challenges and entrepreneurship ecosystem
University has moved away from the ‘ivory tower’ conceptualization that characterized it as an isolated and inexpugnable knowledge fortress. On the contrary, universities fully participate today of a system, acting the ...