Listar Comunicaciones y ponencias de congresos DGE - EKS Biltzarretako komunikazioak eta txostenak por tema "Eye-tracking"
Mostrando ítems 1-1 de 1
-
Image, brand and price info: do they always matter the same?
(Association for Computing Machinery (ACM), 2019) Contribución a congreso / Biltzarrerako ekarpenaWe study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We ...