Listar Comunicaciones y ponencias de congresos - Biltzarrak eta Argitalpenak por autor "Drogendijk, Rian"
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Country distance: an objective measure and its impact on international market selection
Drogendijk, Rian; Martín Martín, Óscar (AIB Executive Secretariat, 2008) Contribución a congreso / Biltzarrerako ekarpenaWe develop a construct, country distance, which we define as the objective differences between countries and that can be measured using secondary information sources. Our research advances understanding of country distance ...