Publication:

External analysis of the Spanish telecommunication industry

The aim of the project is to determine the attractiveness of the Spanish telecommunication industry. This sector shows a great dynamism with continuous mergers and acquisitions, market regulations in response to company’s market power and, in addition, it is present in the daily life of millions of people. The PESTLE, Porter´s Five Forces and the Strategic Groups analyses are the tools that helped to define this industry´s attractiveness. The Pestle analysis showed some positive and very negative factors from the general environment that affect the sector. Furthermore Porter´s Five Forces analysis demonstrated how powerful the rivalry is in this industry as well as the Strategic Groups showed how important technology is for a successful business strategy. The conclusions drawn from these analyses determine that the Spanish telecommunication industry it is not attractive at the moment and that there are dangerous threats that should be avoided and profitable opportunities that must be taken