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dc.creatorCasado Izcue, Ibánes_ES
dc.date.accessioned2014-09-15T06:03:35Z
dc.date.available2014-09-15T06:03:35Z
dc.date.issued2014
dc.identifier.urihttps://hdl.handle.net/2454/12664
dc.description.abstractThe aim of the project is to determine the attractiveness of the Spanish telecommunication industry. This sector shows a great dynamism with continuous mergers and acquisitions, market regulations in response to company’s market power and, in addition, it is present in the daily life of millions of people. The PESTLE, Porter´s Five Forces and the Strategic Groups analyses are the tools that helped to define this industry´s attractiveness. The Pestle analysis showed some positive and very negative factors from the general environment that affect the sector. Furthermore Porter´s Five Forces analysis demonstrated how powerful the rivalry is in this industry as well as the Strategic Groups showed how important technology is for a successful business strategy. The conclusions drawn from these analyses determine that the Spanish telecommunication industry it is not attractive at the moment and that there are dangerous threats that should be avoided and profitable opportunities that must be takenen
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectTelecommunication industryen
dc.subjectInformation and communication technology industryen
dc.subjectTelecommunication operatorsen
dc.subjectStrategic analysisen
dc.subjectSmartphone applicationsen
dc.titleExternal analysis of the Spanish telecommunication industryen
dc.typeTrabajo Fin de Grado/Gradu Amaierako Lanaes
dc.typeinfo:eu-repo/semantics/bachelorThesisen
dc.date.updated2014-08-29T11:57:13Z
dc.contributor.affiliationFacultad de Ciencias Económicas y Empresarialeses_ES
dc.contributor.affiliationEkonomia eta Enpresa Zientzien Fakultateaeu
dc.description.degreeGraduado o Graduada en Administración y Dirección de Empresas por la Universidad Pública de Navarraes_ES
dc.description.degreeEnpresen Administrazio eta Zuzendaritzan Graduatua Nafarroako Unibertsitate Publikoaneu
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.contributor.advisorTFEBello Pintado, Alejandroes_ES


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