External analysis of the smartphone industry in Spain

Abstract

The main purpose of this end-of-grade project will be the external analysis of an industrial sector, in this case the Smartphone industry. The analysis will be based on Porter’s competitive force model, which allows us to study the competition among the sector and what companies are now leading the market and why. Although it is a market in continuous growth worldwide, this project will focus on how the smartphone market works in Spain. The project will be divided in four main parts, introduction, industry analysis, where the sector will be studied without paying much attention to completion, Porter’s five forces analysis, where competition will be the main element of study, and finally the conclusions extracted from the development of this project