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dc.creatorUgarte Longás, Anaes_ES
dc.date.accessioned2014-10-01T06:47:31Z
dc.date.available2015-04-01T00:00:30Z
dc.date.issued2014
dc.identifier.urihttps://hdl.handle.net/2454/13474
dc.description.abstract¿Can you imagine living in an apartment or house that improves your quality of life? The company Domótica DaVinci is recognized by its experience offering home automation products and services assuring comfort at home and at work. It is recognized for its projects, products and services in terms of quality, innovation, sustainability and adaptation to the needs of today's society. One of the great advantages they have is their international expansion. After doing a good analysis of the company, some objectives have been established to be carried out with a selection of strategies and action plans in order to increase consumer awareness of the benefits that home automation can bring to them, and to increase the attractiveness of the company to encourage purchaseen
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectMarketing planen
dc.subjectHome automationen
dc.subjectInternational ambitionen
dc.subjectIncrease salesen
dc.subjectIncrease awarenessen
dc.titleMarketing plan of the enterprise "Domótica DaVinci"en
dc.typeTrabajo Fin de Grado/Gradu Amaierako Lanaes
dc.typeinfo:eu-repo/semantics/bachelorThesisen
dc.date.updated2014-09-24T07:41:51Z
dc.contributor.affiliationFacultad de Ciencias Económicas y Empresarialeses_ES
dc.contributor.affiliationEkonomia eta Enpresa Zientzien Fakultateaeu
dc.description.degreeGraduado o Graduada en Administración y Dirección de Empresas por la Universidad Pública de Navarraes_ES
dc.description.degreeEnpresen Administrazio eta Zuzendaritzan Graduatua Nafarroako Unibertsitate Publikoaneu
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.embargo.terms2015-04-01es_ES
dc.contributor.advisorTFEChocarro Eguaras, Raqueles_ES


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