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dc.creatorLópez Rodríguez, Ricardoes_ES
dc.date.accessioned2014-10-02T06:23:56Z
dc.date.available2019-10-01T23:00:12Z
dc.date.issued2014
dc.identifier.urihttps://hdl.handle.net/2454/13547
dc.description.abstractThe purpose of this business plan is to analyse the viability of the mobile app DNow, mobile application with personalized news. Even though DNow might be a great product, that is not enough for it to be successful without a strong plan. We started by conducting a market analysis to have a better understanding of the mobile market in Spain and the consumers of information in Navarre. The results from the researches showed an increasing popularity of the smartphones in Spain, and a clear change in the behaviour of the consumers of information. The interviews showed that the people like to be informed about what interests them and they perceive that the newspapers publish too much information and it is impossible to consume all of it. The results from the survey showed that the smartphones and apps are very popular and the respondents liked the idea of an app with personalized news. Since the results from the market analysis seemed to confirm a want for personalized news, we decided to continue the plan, and design a marketing plan for DNowen
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectMobile applicationsen
dc.subjectDNow (application)en
dc.subjectDiario de Navarraen
dc.subjectMarketing planen
dc.titleBusiness plan for the mobile application "DNow"en
dc.typeTrabajo Fin de Grado/Gradu Amaierako Lanaes
dc.typeinfo:eu-repo/semantics/bachelorThesisen
dc.date.updated2014-09-10T08:31:17Z
dc.contributor.affiliationFacultad de Ciencias Económicas y Empresarialeses_ES
dc.contributor.affiliationEkonomia eta Enpresa Zientzien Fakultateaeu
dc.description.degreeGraduado o Graduada en Administración y Dirección de Empresas por la Universidad Pública de Navarraes_ES
dc.description.degreeEnpresen Administrazio eta Zuzendaritzan Graduatua Nafarroako Unibertsitate Publikoaneu
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.embargo.terms2019-10-01es_ES
dc.contributor.advisorTFECortiñas Ugalde, Mónicaes_ES


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