Listar Libros y capítulos de libros - Liburuak eta liburuen kapituluak por tema "Word-of-mouth"
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Spread the word – The effect of word of mouth in e-marketing
Word of mouth (WOM) is an extraordinary mechanism with which to spread information and disinformation. There is an interaction between WOM and eWOM, creating different channels for the dissemination of information. However, ...