Show simple item record

dc.creatorBetancourt, Roger R.es_ES
dc.creatorChocarro Eguaras, Raqueles_ES
dc.creatorCortiñas Ugalde, Mónicaes_ES
dc.creatorElorz Domezain, Margaritaes_ES
dc.creatorMúgica Grijalba, José Migueles_ES
dc.date.accessioned2015-10-28T09:50:19Z
dc.date.available2015-10-28T09:50:19Z
dc.date.issued2014
dc.identifier.issn1918-719X (Print)
dc.identifier.issn1918-7203 (Electronic)
dc.identifier.urihttps://hdl.handle.net/2454/18670
dc.description.abstractThis paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable to the realization of major events that change the market environm ent. The second one is whether after these events take place the marketing relationships for new establishments are the same or different from those of existing establishments. What allows us to address these issues is a combination of factors af fecting the operation of gas stations in Pamplona, Spain. We conducted a survey of gas stations in 1998 when prices of gasoline products were fixed by the government and a similar survey in 2007 when gas retail prices were set by market participant. This major change in market environment was the result of a price liberalization law. A comparison of the same establishments in the two surveys allows us to address the first issue identified above. A comparison of new establishments and existing ones in the most recent survey allows us to addr ess the second issue identified above. Briefly put, customer satisfaction and its determinants prove to have a robust, stable relationship with respect to the changed market environment during this nine year period. On the other hand, some aspects of the relation between future patronage intentions and its determinants are subs tantially altered by the changed market environment. The aspects that remain the same in both comparisons are, thus, geographically as well as inter-temporally stable. Those that change often can be associated with specific changes in the nature of the market for gas stations in Pamplona during this nine year period.en
dc.description.sponsorshipThe authors acknowledge financial support for this research from the Spanish Ministry of Education and Science: Project SEJ2005-0663/ECON.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.publisherCanadian Center of Science and Educationen
dc.relation.ispartofInternational Journal of Marketing Studies; Vol. 6, No. 1; 2014en
dc.rightsCopyright for this article is retained by the author(s), with first publication rights granted to the journal. This is an open-access article distributed under the terms and conditions of the CreativeCommons Attribution license (http://creativecommons.org/licenses/by/3.0/).en
dc.rights.urihttps://creativecommons.org/licenses/by/3.0/deed.es_ES
dc.subjectRetailingen
dc.subjectCustomer satisfactionen
dc.subjectGas stationsen
dc.subjectFuture patronage intentionsen
dc.subjectOne time eventsen
dc.subjectStable relationshipsen
dc.titleThe impact of market environments on marketing relationshipsen
dc.typeArtículo / Artikuluaes
dc.typeinfo:eu-repo/semantics/articleen
dc.contributor.departmentUniversidad Pública de Navarra. Departamento de Gestión de Empresases_ES
dc.contributor.departmentNafarroako Unibertsitate Publikoa. Enpresen Kudeaketa Sailaeu
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.identifier.doi10.5539/ijms.v6n1p45
dc.relation.publisherversionhttps://dx.doi.org/10.5539/ijms.v6n1p45
dc.type.versionVersión aceptada / Onetsi den bertsioaes
dc.type.versioninfo:eu-repo/semantics/acceptedVersionen


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

Copyright for this article is retained by the author(s), with first publication rights granted to the journal.
This is an open-access article distributed under the terms and conditions of the CreativeCommons Attribution
license (http://creativecommons.org/licenses/by/3.0/).
Except where otherwise noted, this item's license is described as Copyright for this article is retained by the author(s), with first publication rights granted to the journal. This is an open-access article distributed under the terms and conditions of the CreativeCommons Attribution license (http://creativecommons.org/licenses/by/3.0/).