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dc.creatorChocarro Eguaras, Raqueles_ES
dc.creatorCortiñas Ugalde, Mónicaes_ES
dc.creatorVillanueva Orbaiz, María Luisaes_ES
dc.description.abstractSince the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, mainly focused on the influence of channel, consumer and product category characteristics as its drivers. The interaction between channel choice and the purchase situation has been largely ignored, however. This paper is an attempt to fill this gap by identifying the key purchase situation variables and conducting an experiment to assess their impact on the choice between the traditional retail outlet and the online store. The results show that the key determinants of channel choice relate to time and distance. Distance-to-store and time pressures are among the factors affecting the probability of online purchase. Using a conceptual framework to explore differences in the impact of situational variables across product categories (high/low involvement, search/experience good), we show that distance-to-store has more influence on the likelihood of online purchase in situations involving search goods, while social variables are found to play a role only in the context of high-involvement goods.en
dc.description.sponsorshipThis research has been partly financed by Gobierno de Navarra through Grant GN 228/2008.en
dc.relation.ispartofElectronic Commerce Research and Applications 12 (2013) 347–361en
dc.rights© 2013 Elsevier B.V. The manuscript version is made available under the CC BY-NC-ND 4.0 license.en
dc.subjectChannel choiceen
dc.subjectSituational variablesen
dc.titleSituational variables in online versus offline channel choiceen
dc.typeArtículo / Artikuluaes
dc.contributor.departmentUniversidad Pública de Navarra. Departamento de Gestión de Empresases_ES
dc.contributor.departmentNafarroako Unibertsitate Publikoa. Enpresen Kudeaketa Sailaeu
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.type.versionVersión aceptada / Onetsi den bertsioaes
dc.contributor.funderGobierno de Navarra / Nafarroako Gobernua: 228/2008

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© 2013 Elsevier B.V. The manuscript version is made available under the CC BY-NC-ND 4.0 license.
Except where otherwise noted, this item's license is described as © 2013 Elsevier B.V. The manuscript version is made available under the CC BY-NC-ND 4.0 license.