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dc.creatorOsta Elizalde, Josebaes_ES
dc.date.accessioned2015-11-26T08:21:04Z
dc.date.available2020-06-12T23:00:14Z
dc.date.issued2015
dc.identifier.urihttps://hdl.handle.net/2454/19468
dc.description.abstractAlong the marketing plan of Metaforic Club de Lectura, which is a subscription platform aimed at the educational field, I will try to make clear the settled objectives and the commercial actions, adjusted to proper dates, that will help us to achieve those goals. The commercial actions are the result of a deep analysis: the DAFO analysis has allowed us to avoid the weaknesses and threats within the sector and has also allowed us to take advantage of the different opportunities and strengths. All these actions, which will be explained further on, will be performed without exceeding the established budget so as to achieve the settled goals.en
dc.format.mimetypeapplication/pdfen
dc.language.isospaen
dc.subjecteBookses_ES
dc.subjectClub de lecturaes_ES
dc.subjectEditorialeses_ES
dc.subjectPlan de marketinges_ES
dc.subjectPlataforma de lectura digitales_ES
dc.titlePlan de marketing proyecto Metaforic club de lectura S.L.es_ES
dc.typeTrabajo Fin de Grado/Gradu Amaierako Lanaes
dc.typeinfo:eu-repo/semantics/bachelorThesisen
dc.date.updated2015-11-03T12:15:28Z
dc.contributor.affiliationFacultad de Ciencias Económicas y Empresarialeses_ES
dc.contributor.affiliationEkonomia eta Enpresa Zientzien Fakultateaeu
dc.description.degreeGraduado o Graduada en Administración y Dirección de Empresas por la Universidad Pública de Navarraes_ES
dc.description.degreeEnpresen Administrazio eta Zuzendaritzan Graduatua Nafarroako Unibertsitate Publikoaneu
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.embargo.terms2020-06-12es_ES
dc.contributor.advisorTFECortiñas Ugalde, Mónicaes_ES


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