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dc.coverage.spatialeast=-1.6238961999999901; north=42.7893412; name=Calle E, 4, 31192 Mutilva Baja, Navarra, España
dc.creatorMariñelarena Cabeza, Xabieres_ES
dc.date.accessioned2016-08-03T12:41:18Z
dc.date.available2016-08-03T12:41:18Z
dc.date.issued2016
dc.identifier.urihttps://hdl.handle.net/2454/21139
dc.description.abstractSmall and Medium Enterprises (SMEs) are highly interested in increasing their international presence. Deciding which markets best suit a company is an important task. For this purpose, a revision and adaptation of previously suggested International Market Selection methodologies is conducted and applied to Biko, a local SME in Navarre. A method in order to pre-select international markets will be suggested. After carrying out a factor analysis, clustering and ranking will be combined. The use of this systematic method, which takes into account the experience and industry specific knowledge of the firm, allows decision makers to choose not only according to their intuition but also basing on relevant data. Apart from reducing costs by discarding unsuitable countries, this approach provides a clear, useful view of international opportunities, showing untapped markets, enabling synergies among countries and monitoring the current markets where the company is established. A range of possibilities will be proposed to the firm in order to successfully ensure a better approach to their international market selection process.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.subjectInternational Market Selectionen
dc.subjectForeign Marketing Opportunitiesen
dc.subjectFDIen
dc.subjectCountry Rankingen
dc.subjectClusteringen
dc.subjectBikoen
dc.titleInitial selection of international markets applied to a digital consulting firm: BIKOen
dc.typeTrabajo Fin de Grado/Gradu Amaierako Lanaes
dc.typeinfo:eu-repo/semantics/bachelorThesisen
dc.date.updated2016-07-26T08:48:16Z
dc.contributor.affiliationFacultad de Ciencias Económicas y Empresarialeses_ES
dc.contributor.affiliationEkonomia eta Enpresa Zientzien Fakultateaeu
dc.description.degreeGraduado o Graduada en Administración y Dirección de Empresas por la Universidad Pública de Navarraes_ES
dc.description.degreeEnpresen Administrazio eta Zuzendaritzan Graduatua Nafarroako Unibertsitate Publikoaneu
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.contributor.advisorTFEMartín Martín, Óscares_ES
dc.subject.geoEconomía y organización de empresases_ES


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