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dc.creatorBetancourt, Roger R.es_ES
dc.creatorCortiñas Ugalde, Mónicaes_ES
dc.creatorChocarro Eguaras, Raqueles_ES
dc.creatorElorz Domezain, Margaritaes_ES
dc.creatorMúgica Grijalba, José Migueles_ES
dc.date.accessioned2017-05-29T11:32:50Z
dc.date.available2019-02-01T00:00:11Z
dc.date.issued2017
dc.identifier.issn1094-9968 (Print)
dc.identifier.issn1520-6653 (Electronic)
dc.identifier.urihttps://hdl.handle.net/2454/24409
dc.descriptionIncluye apéndice con cuestionario.es_ES
dc.description.abstractPrivate sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They have become a thriving industry in the 21st century. In this paper we enhance understanding of this technology mediated institution as a distribution channel. Furthermore, we show how to measure the impact of the distribution services it provides through the Internet on customer satisfaction and of the latter on economic performance. We rely on the technique of quantile regressions in this endeavor. The latter allows for asymmetries in the response function that have been noted as a major issue to be addressed in the analysis of both customer satisfaction and economic performance variables. Our most important empirical finding is that the distortions introduced by ignoring asymmetries in the response function with respect to customer satisfaction are extremely misleading for managers of private sales clubs.en
dc.description.sponsorshipThe authors acknowledge financial support for this research from the Spanish Ministry of Education and Science: Project ECO2012-38590-C02-01.en
dc.format.mimetypeapplication/pdfen
dc.format.mimetypeapplication/zipen
dc.language.isoengen
dc.publisherElsevieren
dc.relation.ispartofJournal of Interactive Marketing 37 (2017) 44–56en
dc.rights© 2017 Direct Marketing Educational Foundation, Inc., dba Marketing EDGE. The manuscript version is made available under the CC BY-NC-ND 4.0 license.en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectOnline channelsen
dc.subjectDistribution servicesen
dc.subjectQuantile regressionen
dc.subjectPrivate sales clubsen
dc.subjectCustomer satisfactionen
dc.subjectIntentional loyaltyen
dc.titlePrivate sales clubs: a 21st century distribution channelen
dc.typeArtículo / Artikuluaes
dc.typeinfo:eu-repo/semantics/articleen
dc.contributor.departmentGestión de Empresases_ES
dc.contributor.departmentEnpresen Kudeaketaeu
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.embargo.terms2019-02-01
dc.identifier.doi10.1016/j.intmar.2016.09.001
dc.relation.projectIDinfo:eu-repo/grantAgreement/MINECO//ECO2012-38590-C02-01/ES/en
dc.relation.publisherversionhttps://doi.org/10.1016/j.intmar.2016.09.001
dc.type.versionVersión aceptada / Onetsi den bertsioaes
dc.type.versioninfo:eu-repo/semantics/acceptedVersionen


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© 2017 Direct Marketing Educational Foundation, Inc., dba Marketing EDGE. The manuscript version is made available under the CC BY-NC-ND 4.0 license.
Except where otherwise noted, this item's license is described as © 2017 Direct Marketing Educational Foundation, Inc., dba Marketing EDGE. The manuscript version is made available under the CC BY-NC-ND 4.0 license.

El Repositorio ha recibido la ayuda de la Fundación Española para la Ciencia y la Tecnología para la realización de actividades en el ámbito del fomento de la investigación científica de excelencia, en la Línea 2. Repositorios institucionales (convocatoria 2020-2021).
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