Listar INARBE - Institute for Advanced Research in Business and Economics por autor "Areta, Álvaro"
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Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?
Areta, Álvaro; Bardají de Azcárate, Isabel; Iraizoz Apezteguia, Belén (Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria, 2017) Artículo / ArtikuluaThis paper analysed the impact of different attributes in Spanish quality wines on United States (US) demand behaviour. A hedonic price model was estimated in order to assess the values that US consumers give Spanish wines. ...