Listar INARBE - Institute for Advanced Research in Business and Economics por tema "Purchase task"
Mostrando ítems 1-2 de 2
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Attention to online channels across the path to purchase: an eye-tracking study
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response (S-O-R) ... -
Attention to product images in an online retailing store: an eye-tracking study considering consumer goals and type of product
The visual content of the product area is crucial in an e-commerce site. This paper studies the differences in attention to product images in the product area in e-commerce sites considering the effects of purchase stage ...