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Attention to product images in an online retailing store: an eye-tracking study considering consumer goals and type of product
(California State University Press, 2022)
Artículo / Artikulua,
The visual content of the product area is crucial in an e-commerce site. This paper studies the differences in
attention to product images in the product area in e-commerce sites considering the effects of purchase stage ...
Value creation in mobile social media: a systematic review and agenda for future research
(Emerald, 2021)
info:eu-repo/semantics/article,
Purpose: the purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research. ...
Attention to online channels across the path to purchase: an eye-tracking study
(Elsevier, 2019)
info:eu-repo/semantics/article,
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical
channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response
(S-O-R) ...
Determinants of mobile social media use, customer heterogeneity, and international microsegmentation
(Wiley, 2021)
Artículo / Artikulua,
How to effectively examine the heterogeneous nature of consumer preferences across borders and cultures is a challenge for firms that use mobile social media. This study identifies the determinants of individuals’ mobile ...