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    • Attention to online channels across the path to purchase: an eye-tracking study 

      Cortiñas Ugalde, Mónica Upna; Cabeza Laguna, Rafael Upna; Chocarro Eguaras, Raquel Upna; Villanueva Larre, Arantxa Upna (Elsevier, 2019)   Artículo / Artikulua
      Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response (S-O-R) ...