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The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain
dc.creator | Barrena Figueroa, Ramo | es_ES |
dc.creator | García López de Meneses, Teresa | es_ES |
dc.date.accessioned | 2018-10-02T07:57:56Z | |
dc.date.available | 2018-10-02T07:57:56Z | |
dc.date.issued | 2013 | |
dc.identifier.issn | 1695-971X (Print) | |
dc.identifier.issn | 2171-9292 (Electronic) | |
dc.identifier.uri | https://hdl.handle.net/2454/30874 | |
dc.description.abstract | The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’ innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory in an application for coffee in Spain. The results found indicate that consumers’ cognitive structure is similar, regardless of their level of innovativeness when presented with a traditional product. However, this structure is more complex in the case of more conservative consumers as they project aspects of their personalities through the products attributes. | en |
dc.description.sponsorship | The authors are grateful for the support received from the Spanish Ministry of Science and Innovation (Project number AGL2009-13303-C02-01). | en |
dc.format.extent | 15 p. | |
dc.format.mimetype | application/pdf | en |
dc.format.mimetype | application/zip | en |
dc.language.iso | eng | en |
dc.publisher | Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA) | en |
dc.relation.ispartof | Spanish Journal of Agricultural Research, 2013 11(3): 578-592 | en |
dc.rights | Creative Commons Atribución 3.0 España (CC BY 3.0 ES) | en |
dc.rights.uri | https://creativecommons.org/licenses/by/3.0/es/deed.es/ | |
dc.subject | Food product innovation | en |
dc.subject | Innovativeness | en |
dc.subject | Consumer behavior | en |
dc.subject | Means-end chain | en |
dc.subject | Laddering | en |
dc.subject | Spain | en |
dc.title | The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain | en |
dc.type | info:eu-repo/semantics/article | en |
dc.type | Artículo / Artikulua | es |
dc.contributor.department | Gestión de Empresas | es_ES |
dc.contributor.department | Enpresen Kudeaketa | eu |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | en |
dc.rights.accessRights | Acceso abierto / Sarbide irekia | es |
dc.identifier.doi | 10.5424/sjar/2013113-3903 | |
dc.relation.publisherversion | https://doi.org/10.5424/sjar/2013113-3903 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | en |
dc.type.version | Versión publicada / Argitaratu den bertsioa | es |