The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
Fecha
2016Versión
Acceso abierto / Sarbide irekia
Tipo
Artículo / Artikulua
Versión
Versión publicada / Argitaratu den bertsioa
Impacto
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nodoi-noplumx
|
Resumen
This research examines the effect of Consumer Ethnocentricity (CE) under
conditions of persistent financial crisis. The conceptual underpinnings of
CE imply that consumers, at least some, respond to foreign goods
negatively based on the idea of preserving the domestic economy. Thus, it
would logically follow that when the economy is in recession or crisis, this
phenomenon might be exaggerate ...
[++]
This research examines the effect of Consumer Ethnocentricity (CE) under
conditions of persistent financial crisis. The conceptual underpinnings of
CE imply that consumers, at least some, respond to foreign goods
negatively based on the idea of preserving the domestic economy. Thus, it
would logically follow that when the economy is in recession or crisis, this
phenomenon might be exaggerated. Spain is one of the areas most affected
by the global economic crisis, and within this country, young students
have been among the hardest hit. There are four hypotheses: H1a:
Ethnocentric attitudes of consumers have a positive effect on Domestic
Purchase Behavior; H1b: Ethnocentric attitudes of consumers have a
negative effect on Foreign Purchase Behavior; H2: National Identification
has a positive effect on Ethnocentricity; H3: Cosmopolitanism has a
negative effect on Ethnocentricity. Hypotheses H1a, H1b, and H2 are
supported while H3 is not supported. [--]
Materias
Consumer ethnocentricity,
Purchase behaviour,
Domestic and foreign product,
Spain
Editor
North American Business Press
Publicado en
International Journal of Business Anthropology, vol. 6, n. 2 (2016)
Departamento
Universidad Pública de Navarra. Departamento de Gestión de Empresas /
Nafarroako Unibertsitate Publikoa. Enpresen Kudeaketa Saila