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    Student estimations of peer alcohol consumption: links between the Social Norms Approach and the Health Promoting University concept

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    Date
    2014
    Author
    Stock, Christiane 
    McAlaney, John 
    Pischke, Claudia R. 
    Vriesacker, Bart 
    Guillén Grima, Francisco Upna
    Version
    Acceso abierto / Sarbide irekia
    xmlui.dri2xhtml.METS-1.0.item-type
    Artículo / Artikulua
    Version
    Versión aceptada / Onetsi den bertsioa
    Impact
     
     
     
    10.1177/1403494814545107
     
     
     
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    Abstract
    Background: The Social Norms Approach, with its focus on positive behaviour and its consensus orientation, is a health promotion intervention of relevance to the context of a Health Promoting University. In particular, the approach could assist with addressing excessive alcohol consumption. Aim: This article aims to discuss the link between the Social Norms Approach and the Health Promoting Unive ... [++]
    Background: The Social Norms Approach, with its focus on positive behaviour and its consensus orientation, is a health promotion intervention of relevance to the context of a Health Promoting University. In particular, the approach could assist with addressing excessive alcohol consumption. Aim: This article aims to discuss the link between the Social Norms Approach and the Health Promoting University, and analyse estimations of peer alcohol consumption among European university students. Methods: A total of 4392 students from universities in six European countries and Turkey were asked to report their own typical alcohol consumption per day and to estimate the same for their peers of same sex. Students were classified as accurate or inaccurate estimators of peer alcohol consumption. Socio-demographic factors and personal alcohol consumption were examined as predictors for an accurate estimation. Results: 72% of male and 51% of female students were identified as having accurate estimations about the amount of alcoholic drinks consumed per day by their peers. Male students, older students, those studying year 3 and above, and Turkish and Danish students were more likely to accurately estimate their peers’ alcohol consumption. Independent from these factors, students’ accurate estimation of peers’ drinking decreased significantly with increasing personal consumption. Conclusions: As accurate estimates of peer alcohol consumption appear to affect personal drinking behaviour positively, Social Norms interventions targeted at correcting possible misperceptions about peer alcohol use among students may be a useful health promotion tool in the context of a Health Promoting University. [--]
    Subject
    Social Norms Approach, Alcohol consumption, University students, Health Promoting University
     
    Publisher
    SAGE
    Published in
    Scandinavian Journal of Public Health, 2014, 42(Suppl 15), 52-59
    Departament
    Universidad Pública de Navarra. Departamento de Ciencias de la Salud / Nafarroako Unibertsitate Publikoa. Osasun Zientziak Saila
     
    Publisher version
    https://doi.org/10.1177/1403494814545107
    URI
    https://hdl.handle.net/2454/38045
    Sponsorship
    This SNIPE study was funded by the European Commission, Directorate General Justice, Freedom and Security (JLS/2009-2010/DPIP/AG).
    Appears in Collections
    • Artículos de revista - Aldizkari artikuluak [2947]
    • Artículos de revista DCS - OZS Aldizkari artikuluak [299]
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