Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation
Date
2015
Version
Acceso abierto / Sarbide irekia
Type
Contribución a congreso / Biltzarrerako ekarpena
Impact
Abstract
The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm). ...
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Subject
eWOm,
Corporate reputation,
Electronic word-of-mouth
Description
Póster presentado al 27º Congreso de Marketing (AEMARK). Pamplona, 2015
Departament
Universidad Pública de Navarra/Nafarroako Unibertsitate Publikoa. Institute for Advanced Research in Business and Economics - INARBE /
Universidad Pública de Navarra. Departamento de Gestión de Empresas /
Nafarroako Unibertsitate Publikoa. Enpresen Kudeaketa Saila
