Universal visual communication system design for a shopping center and other entertaining places and activities

Abstract

The aim of this project is to create a sign / character that can be understood without any help / assistance by anyone, which explains an action with only a few strokes, in a way that the image looks as if it is moving. is not that simple as it seems. It requires knowledge in different areas. Designing a universal system for visual communication (in brief “pictograms”), requires basic knowledge in psychology, sensation (perception), associative and everything else that is related to the basic thinking and perception of a person. The purpose of my project is to create a system of visual communication that can be used for particular location such as a shopping center. And because some of the images are universal they can be used in other places as well. I limited my choice to images for a shopping center (including parkings, cinema, etc…)