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    • A strategic analysis of the Rioja wine market in China 

      Tulloch Lapresa, Marta Clara (2014)   Trabajo Fin de Grado/Gradu Amaierako Lana  OpenAccess
      China is currently one of the fastest growing markets for wine in the world. As wine consumption has decreased in old world countries, wine regions such as Rioja are turning their attention to places like China where the ...