Buscar
Mostrando ítems 1-1 de 1
The new on-line marketing medium: viral marketing. Analysis of the field through two case studies
(2014)
Trabajo Fin de Grado/Gradu Amaierako Lana,
Purpose: This paper synthesizes the emerging literature on viral marketing through the analysis of two case studies and identifies and evaluates important factors that need to be considered when organizing a viral marketing ...