Publication: La resistencia de los consumidores a adoptar la impresión 3D
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The arrival of 3D printing has brought about a radical change, both in sectors, such as industrial, pharmaceutical, transport, etc., and at consumer’s level. Despite the expectations generated in relation to the use of this technology by consumers, the truth is, that it is in an initial phase and therefore there are some resistances from the consumers in the adoption of the technology in their lives. This study tries to identify these resistances and the causes which sustains them, seeking to reduce them so that industry can prevail in the near future, becoming an alternative technology for the traditional ones.
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