Buscar
Mostrando ítems 11-19 de 19
The use of a retail store database for brand choice analysis
(Taylor & Francis, 2004)
info:eu-repo/semantics/article,
Retailers who wish to make decisions for a single store and have access to the scanner data of all purchases and to the scanner data of customer card-holders may worry about erroneous inferences when using one of the two ...
Impact of seller- and buyer-created content on product sales in the electronic commerce platform: the role of informativeness, readability, multimedia richness, and extreme valence
(Elsevier, 2023)
Artículo / Artikulua,
This research aims to verify:
(1) whether the impacts of the informativeness in seller-created and
buyer-created content (product description informativeness/review informativeness) on product sales are complementary ...
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
(Emerald, 2019)
info:eu-repo/semantics/article,
Propósito — Los consumidores combinan canales de distribución en el denominado comportamiento omni-canal cada vez en mayor medida, tanto para completar una misma compra como entre distintas compras. Distinguimos entre ...
Image, brand and price info: do they always matter the same?
(Association for Computing Machinery (ACM), 2019)
info:eu-repo/semantics/conferenceObject,
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We ...
Attention to online channels across the path to purchase: an eye-tracking study
(Elsevier, 2019)
info:eu-repo/semantics/article,
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical
channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response
(S-O-R) ...
Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
(Taylor & Francis, 2021)
Artículo / Artikulua,
The appearance of Artificial Intelligence implementations, such as text-based virtual assistants (chatbots) in education is relatively new. These implementations can be useful for helping teachers and students to solve ...
From traditional gaming to mobile gaming: video game players' switching behaviour
(Elsevier, 2021)
Artículo / Artikulua,
This paper intends to uncover whether mobile gaming is complemental or substitutable to traditional gaming. A human migration framework, the Push-Pull-Mooring, is adopted to the context of video game switching. A total of ...
Self-report measure of dispositional flow experience in the video game context: conceptualisation and scale development
(Elsevier, 2022)
Artículo / Artikulua,
The flow theory has been widely applied to explain video game players¿ gaming and purchasing behaviour.
However, due to the conceptual and empirical flaws of the current measurement instruments, researchers can
hardly ...
A grounded theory approach to understanding in-game goods purchase
(Public Library of Science, 2022)
Artículo / Artikulua,
Video game companies are increasingly diversifying their profit models. Rather than relying
exclusively on the sale of video game titles or the subscription model, video game companies
are maximising the revenues and ...