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Customer heterogeneity in the development of e-loyalty
(Emerald Group Publishing Limited, 2015)
Artículo / Artikulua,
Purpose: The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the existence of unobserved heterogeneity. Specifically, we aim to 1) test for the presence ...
Editorial: the impact of AI-enabled technologies in e-commerce and omnichannel retailing
(Frontiers Media, 2021)
Otros / Bestelakoak,
Organization's adoption of technology has been an important topic over decades. There is also little doubt that technology influence and has an impact on how organization work and to some extent also on how they are ...
Situational variables in online versus offline channel choice
(Elsevier, 2013)
Artículo / Artikulua,
Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, mainly focused on the influence of channel, consumer and product category characteristics ...
The impact of market environments on marketing relationships
(Canadian Center of Science and Education, 2014)
Artículo / Artikulua,
This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The
first one is whether or not basic marketing relationships at the establishment level are robust or stable ...
The impact of expert opinion in consumer perception of wines
(Emerald Group Publishing Limited, 2013)
Artículo / Artikulua,
Purpose
– This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red wines.
Design/methodology/approach
– The authors conduct an ...
Private sales clubs: a 21st century distribution channel
(Elsevier, 2017)
Artículo / Artikulua,
Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...
La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
(Asociación Española de Economía Agraria, 2007)
Artículo / Artikulua,
En este trabajo se analiza la importancia de los atributos extrínsecos en la elección del consumidor
para la categoría del espárrago blanco, prestando especial atención a la influencia del origen y a
la de la denominación ...
Los canales de distribución en Navarra: estructuras, relaciones y mecanismos de comunicación
(Gobierno de Navarra, Departamento de Economía y Hacienda, 2002)
Contribución a congreso / Biltzarrerako ekarpena,
El objetivo de este trabajo es ampliar, desde una perspectiva descriptiva, el conocimiento
sobre el funcionamiento de los canales de distribución en Navarra en distintos sectores de actividad.
Los aspectos que vamos a ...
Different channels for different services: information sources for services with search, experience and credence attributes
(Taylor & Francis, 2018)
Artículo / Artikulua,
A first step in many decision-making processes is a search for information. This paper focuses on the means consumers use to access information prior to contracting services. It uses two different theoretical perspectives, ...
Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
(Taylor & Francis, 2021)
Artículo / Artikulua,
The appearance of Artificial Intelligence implementations, such as text-based virtual assistants (chatbots) in education is relatively new. These implementations can be useful for helping teachers and students to solve ...