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Image, brand and price info: do they always matter the same?
(Association for Computing Machinery (ACM), 2019)
info:eu-repo/semantics/conferenceObject,
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We ...
Attention to online channels across the path to purchase: an eye-tracking study
(Elsevier, 2019)
info:eu-repo/semantics/article,
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical
channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response
(S-O-R) ...