Listar Artículos de revista DGE - EKS Aldizkari artikuluak por autor UPNA "Múgica Grijalba, José Miguel"
Mostrando ítems 1-3 de 3
-
The impact of market environments on marketing relationships
This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ... -
Private sales clubs: a 21st century distribution channel
Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ... -
The use of a retail store database for brand choice analysis
Retailers who wish to make decisions for a single store and have access to the scanner data of all purchases and to the scanner data of customer card-holders may worry about erroneous inferences when using one of the two ...