Listar Artículos de revista DGE - EKS Aldizkari artikuluak por autor "Sánchez Huguet, Carla"
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Seizing opportunities in Europe: a roadmap for efficient Big Data implementation in Spanish SMEs
Sánchez Huguet, Carla; Aramendia Muneta, María Elena ; Erro Garcés, Amaya (Emerald, 2022) Artículo / ArtikuluaPurpose: This paper aims to help small- and medium-sized enterprises (SMEs) to seize the potential of Big Data in their marketing strategies to leverage a competitive advantage in the rising digital marketplace and lead ...