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Online category pricing at a multichannel grocery retailer
(Elsevier, 2019)
info:eu-repo/semantics/article,
As the importance of online grocery shopping increases, both pure-play online grocers and multichannel grocers are likely to be interested in setting optimal prices for their online stores. We use a unique household scanner ...
An empirical analysis of shopping behavior across online and offline channels for grocery products: the moderating effects of household and product characteristics
(Elsevier, 2010)
Artículo / Artikulua,
We study the moderating effects of household (e.g., shopping frequency) and product (e.g., sensory nature) characteristics on household brand loyalty, size loyalty and price sensitivity across online and offline channels ...