Listar Artículos de revista INARBE - INARBE aldizkari artikuluak por autor UPNA "Cabeza Laguna, Rafael"
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Attention to online channels across the path to purchase: an eye-tracking study
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response (S-O-R) ...