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Attention to product images in an online retailing store: an eye-tracking study considering consumer goals and type of product
(California State University Press, 2022)
Artículo / Artikulua,
The visual content of the product area is crucial in an e-commerce site. This paper studies the differences in
attention to product images in the product area in e-commerce sites considering the effects of purchase stage ...
Attention to online channels across the path to purchase: an eye-tracking study
(Elsevier, 2019)
info:eu-repo/semantics/article,
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical
channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response
(S-O-R) ...