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Attention to product images in an online retailing store: an eye-tracking study considering consumer goals and type of product
(California State University Press, 2022)
Artículo / Artikulua,
The visual content of the product area is crucial in an e-commerce site. This paper studies the differences in
attention to product images in the product area in e-commerce sites considering the effects of purchase stage ...
Self-report measure of dispositional flow experience in the video game context: conceptualisation and scale development
(Elsevier, 2022)
Artículo / Artikulua,
The flow theory has been widely applied to explain video game players¿ gaming and purchasing behaviour.
However, due to the conceptual and empirical flaws of the current measurement instruments, researchers can
hardly ...
A grounded theory approach to understanding in-game goods purchase
(Public Library of Science, 2022)
Artículo / Artikulua,
Video game companies are increasingly diversifying their profit models. Rather than relying
exclusively on the sale of video game titles or the subscription model, video game companies
are maximising the revenues and ...