Listar Comunicaciones y ponencias de congresos INARBE - INARBE biltzarretako komunikazioak eta txostenak por tema "eWOm"
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Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation
The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm).