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Consumers' willingness to pay for health claims during the COVID-19 pandemic: a moderated mediation analysis
dc.creator | Bou Fakhreddine, Lara | es_ES |
dc.creator | García Martínez, Marian | es_ES |
dc.creator | Sánchez García, Mercedes | es_ES |
dc.creator | Schnettler, Berta | es_ES |
dc.date.accessioned | 2023-08-11T07:32:19Z | |
dc.date.available | 2023-08-11T07:32:19Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Bou Fakhreddine, L., Martínez, M. G., Sánchez, M., & Schnettler, B. (2023). Consumers’ willingness to pay for health claims during the COVID-19 pandemic: A moderated mediation analysis. Journal of Agriculture and Food Research, 11, 100523. https://doi.org/10.1016/j.jafr.2023.100523 | en |
dc.identifier.issn | 2666-1543 | |
dc.identifier.uri | https://hdl.handle.net/2454/45945 | |
dc.description.abstract | The COVID-19 pandemic has posed a substantial threat to people's lives and raised health concerns. This research explores the mediating role of consumers' attitudes towards health claims in the relationship between consumers' interest in health claims and their willingness to pay (WTP) for health claims in extra virgin olive oil (EVOO). Additionally, we examine the moderation effect of COVID-19 risk perception in the relationship between consumers' interest in and attitudes towards health claims. Data were collected through an online survey in three countries: Spain, the UK and Chile. Findings confirm the mediating role of consumers' attitudes towards health claims. Furthermore, the relationship between consumers' interest and their attitudes towards health claims was stronger when COVID-19 risk perception was higher. | en |
dc.description.sponsorship | This research has been funded by the European Union's H2020 research and innovation programme under Marie Sklodowska-Curie grant agreement No 801586 and from the Ministry of Science, Innovation and Universities and European Regional Development Fund (ERDF) RTI2018-093791-B-C21 (MCIU, AEI/FEDER, UE). | en |
dc.format.mimetype | application/pdf | en |
dc.language.iso | eng | en |
dc.publisher | Elsevier | en |
dc.relation.ispartof | Journal of Agriculture and Food Research, 11 (2023) 100523 | en |
dc.rights | © 2023 The Authors. This is an open access article under the CC BY-NC-ND license. | en |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | COVID-19 | en |
dc.subject | Health claims | en |
dc.subject | Olive oil | en |
dc.subject | Risk perception | en |
dc.subject | Willingness to pay | en |
dc.title | Consumers' willingness to pay for health claims during the COVID-19 pandemic: a moderated mediation analysis | en |
dc.type | Artículo / Artikulua | es |
dc.type | info:eu-repo/semantics/article | en |
dc.date.updated | 2023-08-11T07:18:15Z | |
dc.contributor.department | Gestión de Empresas | es_ES |
dc.contributor.department | Enpresen Kudeaketa | eu |
dc.rights.accessRights | Acceso abierto / Sarbide irekia | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | en |
dc.identifier.doi | 10.1016/j.jafr.2023.100523 | |
dc.relation.projectID | info:eu-repo/grantAgreement/European Commission/Horizon 2020 Framework Programme/801586 | en |
dc.relation.projectID | info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/RTI2018-093791-B-C21/ES/ | en |
dc.relation.publisherversion | https://doi.org/10.1016/j.jafr.2023.100523 | |
dc.type.version | Versión publicada / Argitaratu den bertsioa | es |
dc.type.version | info:eu-repo/semantics/publishedVersion | en |